Travel back in time to 1981, when Simutron almost came to life. The pioneering competitive computer gaming system was set in the StarTrek universe and featured licensed StarTrek imagery. The team I led developed the gaming console design (Stuart Karten did the industrial design), physical player control interface (me) and also the retail setting's "neo-classitech" environment that Larry Zempel (former partner and fellow Pereira alum) designed. Paul Miller, another designer from the Pereira days, designed the logo. My brother Scott designed the game play and led the Perceptronics tech team. A prototype facility was built in San Diego, CA, and the project seemed about ready to hit the marketplace when it managed to fail by the skin of its videodisc teeth, just prior to launch. Sigh. What caused the implosion? I've heard several explanations…
During the 1980s I was involved with several themed entertainment companies. I was marketing VP for a VC-backed group of ex-Disney imagineers that built cutting edge animatronic attractions like Universal's King Kong ride. My first assignment was to assemble and manage a team to compete for the Ellis Island and Statue of Liberty museum design projects. I helped another group create a joint venture with Mitsubishi. Under the Spaceport Systems banner, we developed several site specific design concepts for space-themed attractions.
Granny Feelgood's was a Miami restaurant and health stuff emporium owned by the son of an investment banker colleague. Designing the logo and menu was a labor of fun. And so what if my rendition of Granny was a smidge over-the-top? Customers really fell for the buff new Granny F.
Part of the fun of writing speculative fiction is that you get to invent places you'd like to visit. The Falling Frog Pub in St Coriander 's Majester Arts District is one such place.
Novelist/designers can also create tasty adult beverages lik Bittah Blue. Invented for the short story of the same name, Bittah Blue is now available exclusively at the Falling Frog Pub.
The four pieces shown here were part of a project to revitalize the marketing of a line of professional software products for Elite Information Systems (now a unit of Thompson Reuters). The result? Not just a fresh look and fresh blurbage, but some fresh twists on their approach to selling to law firms and accountancies, too. Fun project.
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