LAVENTHOL & HORWATH
Laventhol & Horwath was one of the top ten accounting and consulting firms in America during the 1980s. I worked with their national health care consulting group for a number of years (until the firm fell prey to a $500 million legal judgement). The projects here represent a portion of the system of collateral materials I conceived, designed, co-wrote and edited during those years.
This 28-page capabilities brochure described various services aimed at the health care industry. This sample page spread focused on "quality, service and productivity management." To make things more interesting for the reader, I included evocative full page pieces of eye candy augmented with juicy tidbits of wisdom from noteworthy thinkers. Case examples let the health care executive reader experience the pitch from a peer's perspective.
Several groups had enough clout to get their own brochures. This 8-page booklet for Accounting & Auditing is an example.
The sample spread below shows a similar use of striking eye candy and a similar use of smaller, easy-to-nibble-on blocks of text to supplement the main message.
L&H was one of the first large organizations of its type to realize that senior citizens were a growing point of focus. These brochures highlighted the firm's services for various segments of that market.
Projects like the three gatefold booklets shown here remind me how far things have come in the last several decades. In those pre-Photoshop days I had to create and photograph real props, then do mechanical overlays for the spot color elements. Type had to be laboriously specified and then produced by real typesetters who delivered sheets to my office door. Stat houses thrived on all the photo prints we sent out for to use in pasteup production. I don't miss those days one bit.
Because there's never a shortage of hospitals in fiscal distress…
Helping hospitals find extra money hiding in their rate structures…
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